El Postalero [The Postcard Stand] It was a platform dedicated to the dissemination of emerging art, whose main device was, as its name indicates, a tourist postcard. Each month, we invited four artists to create works specifically for this metal display, with the requirement that the pieces have a fixed price and be small in size. This project was regularly inaugurated along with the monthly exhibition scheduled at the Espacio Lavadero Gallery, the place that usually hosted it. The proposal was managed by a small team that I led from March 2021 to June 2023.

From the beginning, my main objective was not only to seek the economic benefit of the artists, but also, and above all, to act as a mediator between their work and the public, ensuring the dissemination and understanding of their work. Design took a leading role in El Postalero [The Postcard Stand], since it had a patronage program with monthly digital publications, books published annually covering the project, and a strong presence on social networks and through newsletters.

The project has texts from Ana CSC (Galaxxia) 🗋, Aurora Montesinos 🗋, Carlos Almela 🗋, Jaime González Cela + Manuela Pedrón Nicolau 🗋, Jordi Pallarès Olive 🗋, Juan Viedma Vega 🗋, Kike Res 🗋, Sofía de Juan 🗋 and Sofía Tudela 🗋

El Postalero [The Postcard Stand] ⬈

Catalog page El Postalero [The Postcard Stand] 22/23 →

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72 international artists participated in its three years of operation (in chronological order): Irene Molina, Juan Viedma Vega, Ana Sánchez Valverde, Daniel Medina, Fernando Tinoco, Ana Marjalizo, Emanuele Ceccarelli, La Shori Tu Nena, Marta Iranzo, María Valdés, Daniel Domínguez Romero, Mateo Chica, Ana Pérez Vallejo, Carlos Cañadas, Jose Casas, Nana Ortega Orozco, Elena Zafra, Larri Vandarri, Raúl Hilario Montes, Diego Balazs, Mayte Gómez Molina, Miguel Martos, Luca Vólkov + IchbinMupi, Louise K. Houtman, Cristina Coronado, Malpulso, Ariel, Francisco Ladrón de Guevara, Olga Coronado, Juanjo Estévez, Luz Yus, Hodei Herreros, María Rosa Aránega, Rocío Castellano, Mariem Imán, Kike Res, Lucía Rabadán, Lola Goyanes, Cristina del Águila, Tatiana Rodríguez, Gloria García, Carmen Cosano, Elena Lara, Raquel Victoria, Pau Bueno, Diego Lobenal, F. Ruiz Zea, Ángel Sevillano, María Tenoury Díaz, Patricia Collado, Esther Sierra, Julia Fdez. Lara, Carmen Liria, Elisa Rodríguez, Devon G. Villegas, Belén Arellano Cañizares, Er Coraje, Takkaestaka, Carmen RA. Lanz, Javi Chochonabo, Mal Ruidø, Elena Dorado Pérez, Carlos Rivas, Marta Cruz, Agusijo, Aurora Montesinos, Blanca Rodríguez, Adrián Escribano, Lucía O’Brien Arias, Aroma Doste, María José Tejero Marchal.